Everyone You Need to Know: Who you should know, How to get to know them and How to use ‘em…
Presentedy by: Katrina Foster…In the best way possible of course. Starting a business in your early 20s is challenge most people can’t even begin to understand, but starting one in the marketing and public relations world is even crazier. Learn how to start your business, find the right people, and how to use them to not only help you build your business, but also help you find out who you are.
Reinventing Music and Photography with the iPad
Presented by: Dave MarraDiscover how the new iPad is reinventing music and photography, with exciting new apps for music production and photo editing. With its large, high-resolution Retina display, an incredibly responsive Multi-Touch screen, an amazingly powerful Apple-designed chip, and a 5-megapixel iSight camera, the new iPad is the ideal mobile device for musicians and photographers everywhere.
Behind the Rope Line: Landing interviews with presidents, platinum-selling artists and Hollywood’s elite.
Presented by: Sharon SantusProfessor Sharon Santus has interviewed powerful Washington politicians and glamorous Hollywood’s celebrities. How do you get interviews with top movers and shakers, and how do you come up with questions they haven’t heard a thousand times before? Attend this session and find out. Bloomsburg University student Lauren Grose who interviewed singer J. Cole for BU Now will share her experience.
Leveraging Your Hobbies And Skills In Today’s Job Market
Presented by: Jeremy PowlusIn today’s hostile job market, having a single bankable ability is rarely enough to achieve job security in a career you’ll enjoy. I’d like to discuss how you can hone your skills and hobbies into tools that can help you find (and hold on to) an enjoyable career. I’d like to discuss how you can hone your skills and hobbies into tools that can help you find (and hold on to) an enjoyable career. I’ll also discuss the Google Business Photos program – how it works, how I found myself in it, and how it is now a source of income above and beyond my “day job.”
I didn’t know Acrobat X could do that??
Presented by: Steve AdlerFew people know the real power of Adobe Acrobat. An Adobe PDF is much more than a document destined for the print queue. When it comes to creating and enabling a PDF withunderlying “intelligence”, Acrobat stands alone in improving educational processes across the campus. From creating research proposals andassembling instructional materials, to improving processes involving collaboration and rich media integration Acrobat is THE most versatile tool. Whether you are a student, faculty member, researcher, or administrative professional this session will demonstrate how Acrobat can transform and repurpose existing materials for a more efficient environment for a number of common and complex tasks. See how everyone can maximize resources and save time by applying Acrobat’s new innovative tools, collaborative workflows, and versatile re-purposing features.
Adobe Creative Suite 6 for Education
Presented by: Steve Adler
Adobe’s Creative Suite 6 has improved tools, performance, and workflows that make it easier to create and deliver all types of digital media content. The applications have been re-written to improve performance and productivity, making it easier for novices and experts to get the job done.
This presentation will provide and overview and demonstrate new features that will enable students and faculty to create and repurpose content for any device,from desktops to tablets of all kinds. In addition to the core products like Photoshop, Illustrator and Acrobat, you’ll see how Dreamweaver and InDesign are revolutionizing the web, HTML5, and democratizing digital publishing. You’ll also learn about the wealth of free learning resources and curriculum to help integrate these industry standard tools to improve visual communication andcontent delivery applicable to all subject areas and levels.
Creating and Delivering content for any Device with the Adobe Creative Suite
Presented by: Steve AdlerWhether you are delivering for print mobile, tablets, or desktop, your content needs to be readable and deliverable. Adobe has set the standard for creating and repurposing your content. This presentation will provide and overview of how Adobe’s collection of tools make it possible to design and deliver your content to the ever-changing landscape of devices and screens. Learn how to transcode video effectively with the Adobe Media Encoder for effective streaming, build mobile web apps with DreamWeaver HTML5, CSS3 and PhoneGap. See how interactive documents in InDesign can take you project and provision it for desktop or repurpose it for eBooks. See how you can take your InDesign project and Adobe’s Digital Publishing system to deliver interactive magazine content for iPad or Android.
Using Counter-Intelligence Techniques to Dominate and Lead the Media Landscape
Presented by: Vince BenedettoLearn the secrets no one will tell you about how to truly be successful in the complex media universe and become an entrepreneur and leader in media. Accomplish this through applying strategies to media and business used by counter-intelligence and counter-terrorism experts around the world.
The Life of a Young Entreprenuer: Building Credibility at a Young Age
Presented by: Mercedes SmithStarting a business is tough enough, and when you’re young and inexperienced, the challenge of building credibility is an added pressure. But you shouldn’t let your age get in the way. Be confident, be open minded and always believe in yourself! I’ll be sharing tips, advice and stories on how I’ve been able to successfully build a brand at such a young age.
Beat the media meltdown: Land an EXTREME internship
Presented by: Dr. Richard Ganahl, Vanessa Pellechio, and Joe FisherThere are internships, and then there are EXTREME INTERNSHIPS. Nearly 50% of the spring 2011 journalism and mass communication bachelor degree graduates were still without full-time employment by October 2011. But…you can beat the Media Meltdown with an EXTREME INTERNSHIP!
Join this lively discussion as Dr. Richard Ganahl explores the current media job landscape for new graduates. Be inspired by students Vanessa Pellechio and Joe Fisher who wanted internships with some muscle in them. Vanessa loaded up the family car and headed to Stamford, Conn., where she rented an apartment and spent her summer interning at Vince McMahon’s WWE (World Wrestling Entertainment). Joe got on the Internet and found his dream internship: KNBC in Los Angeles. Without knowing anyone in California, Joe flew to L.A., rented an apartment, and bought a bike to get to and from the station (his shift started at 3:30 a.m.). He’s worked all summer as a producer in one of the country’s largest media markets.
Find out how these students went after and landed big internships and what they learned along the way.
From covering the school board to winning the Pulitzer
Presented by: Susan SnyderA look at a newspaper career that started at Indiana University of Pennsylvania and led to an investigative assignment at the state’s largest newspaper. Will include the work that led to the seven-part series, “Assault on Learning,” and the impact it had on the school district.
Fact-Checking for an editor, reporter or blogger interested in getting the story right
Presented by: Sharon StringerAttendees will learn about the importance of original sources and how to be clear about what it is they are checking. Tips and tricks for validating on-campus stories and the upcoming election will be discussed.
The Shock Factor: Covering Gun Tragedies, Airliner Crashes and Deadly Natural Disasters
Presented by: Kenn Marshall and Sharon Santus“There are three kinds of people who run toward disaster, not away: cops, firemen, and reporters.” – Rod Dreher, New York Post columnist. Kenn Marshall thought he was going to a typical press conference on Jan. 22, 1987, when an unspeakably violent event occurred stunning a room full of reporters and, worse, TV viewers who were watching the event live. Sharon Santus led a team of reporters and photographers after a loner opened fire on co-workers at a Missouri manufacturing plant. When the firing stopped, four people were dead and five others were wounded.